Video creation has gotten so easy that just about anyone can do it. You no longer need professionals. You don’t even need video editing software with the long learning curve and high price tag. All you need is an app and your imagination.

There are many reasons to create a video:

• Web pages that include video rank higher than those that don’t have video.

• People love to watch video; it’s more interesting than text.

• Video is often the best way to educate people.

• Your message comes more alive when you use more senses: sight and sound

The first step is to figure out what you want to say. Here are a number of video topic ideas for your business:

• A customer service tip

• Your company mission, vision, and values

• Your company’s origin story

• Why you’re in business

• A product, event, or service promotion

• A sale

• An employee spotlight

• A customer spotlight

• A how-to

• A deadline reminder

• A new product or service announcement

The next thing you need is a rough script of what you want the video to say, as well as graphics you can use to illustrate your points.

The final thing you need is a video creation app. Animoto is a great example of an easy-to-use video creation app. Just open your browser and go to https://animoto.com/. There are free and paid plans to choose from.

With most video creation apps, you have hundreds of templates that can get your started fast. Choose the template that is closest to the type of message you want to start with. You can easily replace your text, graphics, and sound with your own items, or ones that the software provides.

Options besides Animoto include Adobe Spark, Magisto, and several others.

Don’t be afraid to try your hand at video creation. It’s an easy way to impress your customers.